During Stan Lee's reign as editor of Marvel comics, his books consistently outsold the competition. DC, trying to tap into Marvel's success, would mimic what they thought made Marvel's books sell so well. Was it the powers the characters had? The age of the heroes? The colors used in the book? They tried it all, but simply couldn't succeed. Stan Lee was aware of this, so he would make aesthetic changes just to mess with DC. One month, all of his covers would be red. Next thing you know, so would DC's. These attempts at mimicry were always superficial and failed to emulate what Marvel was actually doing right which were two core practices. 1) Ground your characters in an emotional reality, therefore making superhuman beings relatable and 2) Listen to the fans.
Here we are, many years past the silver age, and DC is continuing their blind approach of aping Marvel's success. This time around, the playing field is in the film industry. Marvel keeps knocking one hit after another out of the park and in doing so have become responsible for one of the highest grossing films of all time in the Avengers. Warner Brother's DC catalog is filled with just as many interesting stories and characters as the Marvel universe, but they have only done well with Batman and sort of with Superman. The rumor was released today that, instead of slowly and carefully crafting a vast interweaving cinematic universe, dem jusss gonna put bAFTMAN And SNUPERMEn in da SAMEE movIE togever.
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You got it, guys. That's why the Avengers did so well. 'Cause everyone was in one movie. Good luck. I'm glad Stan Lee is still alive; I heard rolling in your grave can be a bitch.
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